Opinion: Microsoft Software Assurance

Yes, Software Assurance is great! When kept current it provides a simple way for Microsoft volume license customers to make sure they always have the rights to the latest versions and new releases. Additionally, Microsoft has come a long way in offering additional benefits to Software Assurance customers, including eLearning, support, and even the rights to products they otherwise couldn't use (Windows Vista Enterprise). With this said, should Microsoft commit to a few things for its loyal SA customers?

• New versions in a timely manner: Customers are paying around 25% of the license cost per year for Software Assurance. If a new version would surely be released every 3 to 4 years the math would work out in the customer's favor. However, in the case of some recent products (like SQL Server and even Windows Pro) there were 4 or 5 years between new releases. This makes SA all about timing. Should an Open License or Select Agreement customer buy coverage just after a new version has been released? Probably not, unless you highly value the training and support benefits that become available to you.


• Additional benefits or lower cost: In actuality, most Software Assurance benefits will go unused by the customer. Perhaps Microsoft should consider lowering the cost of SA, or begin offering highly useful benefits like 100% free phone support without limitations. Currently, Open License customers must purchase $20K+ to earn a single phone support incident. If MS would consider lowering the cost, resellers like Wasatch Software would certainly sell more SA, and total sales for Microsoft would surely rise.

No matter how you look at it, Microsoft makes the mose user friendly and productive software. Hopefully their volume licensing programs continue to improve... in the customer's favor!