Microsoft MapPoint 2004 software is a business mapping tool
designed to enable all types of knowledge workers to analyze, visualize
and communicate business information using maps and geographical
information.
Microsoft MapPoint 2004 is directed toward business professionals, such
as sales and marketing managers, information managers and business
analysts, as well as independent software vendors that want to enhance
their applications by integrating mapping functionality. These
individuals and teams come from a broad range of industries including
retail, hospitality, transportation and logistics, real estate, and
financial services.
MapPoint 2004 combines powerful mapping and analysis tools with the
simplicity of Microsoft Office. It provides users with a unique
combination of high-quality maps, comprehensive and up-to-date
demographic and consumer data, easy-to-use visualization tools, and
intuitive wizards - all at an affordable price.
Information-rich maps are an effective way to analyze and communicate
because they generate instant understanding by doing the following:
restoring clarity that can be lost when too many numbers are delivered
in tabular formats; reinforcing data relationships that increase
comprehension; providing a common geographic visual that spans
functional or knowledge barriers.
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